- Behaviour is observable and quantifiable
- Needs to be
- Easy
- Luring – quick and effective
- Quick
- Effective
- Easy
- Antecedent (cue) > Behaviour > Consequence (reward)
- Phase out lure
- Phase out reward
- Check that the behaviour has changed the intended direction
- Check the degree of behaviour change
- Proof of training –
- Response/reliability percentage
- Tester sequence – come > sit > down > sit > stand > down > stand
- Percentage of pure responses (single cue)
- Response/reliability percentage
- Motivation
- Internal motivation/self reinforcement
- Life rewards – premack
- Differential reinforcement is the process of reinforcing a specific response in a particular context and not reinforcing (i.e., extinguishing) other responses.